Are You Serious About SEO? Or is Your Search Engine Marketing an After-Thought?

There are two predominant views of search engine optimization (SEO): one that considers SEO a simple practice that can be handled on one’s own or thrown in as a free service, and another that considers SEO a precise science that requires more than one approach to generate the best result. If your company relies on its web presence to sell its products or services, adopting the latter view and hiring a professional SEO company is key to getting the most out of your web presence, particularly in terms of creating  and maintaining link popularity, page rank and most of all improving the quality of your web traffic.

Non-professional SEO work, which includes SEO applications by companies that don’t practice SEO as a core practice, typically results in two undesirable scenarios: a webpage whose keyword insight quickly becomes outdated as search engines update their web crawling strategies, and a general lack of resources put toward the SEO effort, particularly the writing of quality content and keyword rich articles that target a company’s service or product offerings keyword text links back to the home page or other important pages.

Article Marketing - A Powerful SEO Practice – Are You Doing it Right?

Keyword rich articles serve three main purposes: they inform potential customers of the value/validity of a product or service; they improve a company’s web traffic by drawing in customers whose interest in buying is high; and, by virtue of website linkage, they increase a company’s overall web presence, popularity and search engine ranking. Like search engine optimization itself, the cost/benefit ratio of including web articles in an SEO campaign is weighted toward the customer. However, it’s important to realize that effectiveness of keyword articles is contingent on their quality.

Is Your Article Marketing Being Outsourced to English-Challenged Writers?

At some SEO firms, article writing is outsourced to writers whose proficiency in English is conversational at best, resulting in articles that fail to capture readers’ attention and create the perception that a company is willing to sacrifice quality for economy. As a result, poorly written SEO articles can actually negate their cost saving value by reducing the number of quality visits a website receives.

Making keyword rich articles a part of your SEO campaign is key to realizing the best results. Whether a writer is writing content for a web site, an article, a blog, a micro-site or a press release, it is important they are proficient in what they do and use proper targeted keywords for the clients’ business.

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article marketing, article writers